it is the whole fact of having what you cannot that is appealing. it's the chase,the hunt, the tracking. it's the untouchable. i do believe this is why opposites attract. it's the illusion of change and not being able to reach something so far away-like stars. they shine so bright and are so beautiful, but we can't reach them. if we could drive to the local store and buy them i don't think they would be nearly as special. it's the art of needing to feel important.